Cat Cason Fine

Cat Cason Fine is luxury jewelry line specializing in both premade and custom engagement rings and heirloom pieces. In my conversations with Cat, we devised a brand vision based that evokes a high end, luxury feel interlaced with more approachable elements of whimsy and femininity. The color palate, centered upon a slightly muted forest green, is complemented by soft colors such as mint green, beige, and soft pink and brown accents that come together harmoniously to reflect femininity that is prominent but not overstated. Text is a very dark grey rather than a pure black to elevate the airy, light brand feel. Imagery features feminine textures such as lace, satin, velvet, and tulle to further emphasize the elevated romantic feel of the brand and highlight the beautiful pieces that sit atop them. Scope for this product included branding, art direction, web/email consultation, and print postcards. This collaboration is ongoing.